P1: Media & Rep - The Big Issue

20/2/18 L/O: TO RESEARCH INSTITUTIONS & IDEOLOGIES BEHIND CASE STUDY PRODUCT.


What do you know about the Big Issue?

  • Its a magazine.
  • Sold by people in poverty/homeless.
  • Sold on the streets.
  • Sold for £2.50
  • The people selling them buy them for £1.25 so it is not completely charity it is just helping them earn money.
  • A social enterprise business.




Ideologies





From an award-winning magazine offering employment opportunities to people in poverty, to a multi-million pound social investment business supporting enterprise to drive social change. For over 25 years The Big Issue Group has strived to dismantle poverty through creating opportunity, in the process becoming one of the most recognised and trusted brands in the UK.


6/3/18 L/O: TO IDENTIFY THE PRIMARY TARGET AUDIENCE FOR THE BIG ISSUE.



72% OF BIG ISSUE READERS ARE ABC1. 43% OF READERS ARE AB.

The Big issues target audience:


Demographics- Demographic segmentation means identifying markets based on several shared traits, including age, race, gender, marital status, income, education and occupation. The phrase "a demographic" refers to a market segment with common traits.


Psychographics- Psychographics can be defined as a qualitative methodology used to describe consumers on psychological attributes. Psychographics has been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles.


72% of Big Issue readers are ABC1 (Higher & intermediate managerial, administrative, professional occupations and Supervisory, clerical & junior managerial, administrative, professional occupations). 43% of readers are AB (Higher & intermediate managerial, administrative, professional occupations).

61% of readers are aged between 18 and 39.

A Big Issue reader is more likely to be:
- a high income earner (48%)
- a professional or manager (34%)
- have a university degree or diploma (66%)



Demographic:

Circulation: 124,196 per week: (ABC Jan-Dec 2010 for The Big Issue Group)
Readership: 585,000 per week
Advertise in the big issue magazine and reach a culturally engaged, socially aware audience - the ultimate consumers with a conscience.

Female: 56%
Male: 44%
ABC1: 75%
Working full time: 41%
Still studying: 31%

Age group
Under 24: 20.5%
25 to 44: 38.4%
45 to 64: 29.3%
Over 65: 11.9%

Big issue readers agree that:
It's important that a company acts ethically - 84%
It's worth paying extra for quality goods - 82%

Psychographic:

Music concerned:

  • Readers spend £3.8M on albums/singles per year
  • 71% of readers say music is an important part of their life - 475,000 readers.
  • Total volume of nightclub visits per month is 377,000 - over three times more than Time out.

15/3/18
 

20/03/18 L/O: TO ANALYSE BIG ISSUE COVERS EFFECTIVELY.




This magazine is celebrating British values. It has very well know celebrities on the cover which shows they have done well since the celebrities do not get paid to appear in these magazines, they volunteer to appear in them. Also the main colour of the trainspotting posters for when they are advertising it are orange and they have included that on the front cover of this magazine so they are representing trainspotting even more.
a lot of people who read the big issue regularly go to the cinema so when promoting trainspotting which is going to be in the cinema they can read the article and then go see it in the cinema.







In this The Big Issue cover Liam Gallagher is looking straight into the camera which shows direct address to the audience.
The quote "It was always all about me anyway" shows that he is big headed and he thinks that when he was in oasis no one else mattered except him which is very self-centred of him to say. This is a simple layout as there are only two main bold colours and just a picture of him with his name in bold. They have just wrote his first name which shows how famous he is that they don't need to include his last name. He is wearing pink which may be to show that he has changed slightly as he is wearing the same style of coat that he always wear but he normally wears dark colours so he is dramatically changing it when he wears a bright colour or it could be that he is just being controversial since he is quite a controversial person as it is and when he is wearing pink to show he doesn't care that pink is stereotypically a girls colour.

29/3/18 L/O: DIRT & EXAM PRACTISE.





































Comments

  1. Well done Jas, some great research so far - the demographic info for the TA is fab - would be good to see the same detail for the psychographics.
    Where is the TA infographic?

    ReplyDelete
  2. Analysis:
    Far too brief Jas.
    WWW - you've identified the main elements and started to look at the connotations.
    NTT - you need to explore the wider context and link it to the target audience.
    (E.g. - British icon, male, known to be controversial, wearing pink etc)

    ReplyDelete
  3. DIRT - much better. There are still other details you could analyse but you've covered the main one. Remember to link to the TA.

    ReplyDelete

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